Meaning of "The Great Depression" by As It Is

"The Great Depression" by As It Is examines the deceptive nature of the music industry and its manipulation of consumers. The song begins with the speaker addressing the consumer, acknowledging their presence and introducing the lies the industry has meticulously prepared. The use of "Hello consumer" conveys a sense of impersonalization and objectification, suggesting that the industry sees listeners as merely recipients of their manufactured falsehoods. The lyrics emphasize the idea that by listening to this song, the consumer's life might be saved, implying that the industry preys on vulnerable individuals, promoting the notion that their music provides solace.

The chorus, "We live in The Great Depression; This is how we sell our lies," draws a parallel between the current state of the music industry and the Great Depression, a time of economic struggle and deception. This comparison highlights the widespread dishonesty and manipulation within the industry, asserting that these tactics are essential for their survival and success. The repetition of "lies" underscores the pervasive nature of deceit in the industry.

The next verse addresses the contradictory role of the band itself, affirming their status as both the problem and the solution. They claim to be the poet and the problem, the blade and the stitch, indicating that they not only contribute to the issues of the industry but also offer a potential remedy. This contradiction reflects their self-awareness and acknowledgment of the harm they may inflict while striving for success.

The line "We tell you what you want to hear 'cause we're so insecure" exposes the insecurities of the band members and the industry as a whole. It suggests that they manipulate and cater to listeners' desires out of a fear of rejection or failure. This vulnerability behind the facade of confidence showcases the irony inherent in the industry's practices.

The repetition of "Hello" towards the end of the song reinforces the idea of the industry's impersonal nature, reducing listeners to faceless consumers. The closing lines further reinforce the central message, stating, "We tell you what you want to hear 'cause we're so insecure." This repetition serves as a reminder that the band is complicit in perpetuating the cycle of deception, functioning as both the sickness and the cure.

In summary, "The Great Depression" by As It Is exposes the manipulative nature of the music industry, criticizing its tendency to sell lies and exploit vulnerable consumers. The song suggests that the industry perpetuates insecurity and thrives on promoting falsehoods to maintain its own influence and success.