Meaning of "heavy metal" by Bring Me The Horizon

This song by Bring Me The Horizon explores themes of identity, expectations, and the pressure to conform. The narrator wakes up in a warehouse with a lost label, symbolizing a loss of identity or a disconnect from their true self. The cannibals represent the pressures of the music industry or society, demanding the narrator to showcase their talent and achieve immortality. The line "It's now or never but there's no pressure" highlights the contradiction between urgency and the lack of choice. The narrator becomes obsessed with external validation, constantly questioning if they are loved anymore. The reference to a kid on social media claiming their music isn't heavy metal represents the judgment and criticism faced by artists in an era of instant opinions. Despite this criticism, the narrator accepts that their music may not fit the traditional heavy metal genre, and that's alright. This can be viewed as a statement of liberation from societal expectations and norms, encouraging authenticity and self-acceptance.