Meaning of "It" by Cass McCombs

"It" delves into the elusive and mystifying nature of an unknown entity that leaves a lasting impression on those who encounter it. The lyrics suggest that true wealth, peace, victory, and health may not be measured by conventional standards but rather by intangible experiences and connections. The memory of "It" is portrayed as a shared group memory that grows dim over time, emphasizing the transient and enigmatic quality of such experiences. The repeated longing to understand "It" and its origins reflects a universal human desire for knowledge and meaning in the face of mysterious phenomena. Overall, the song forces listeners to ponder the limitations of human perception and understanding when faced with the unknown.