Meaning of "Be Stiff" by Devo

"Be Stiff" can be interpreted as a sarcastic critique of societal norms that demand conformity and suppression of individuality. The repeated urging to "be stiff" can be seen as a metaphor for maintaining a rigid, emotionless facade in order to succeed in a world that prioritizes materialistic gain over personal expression. The references to wet fruit, wet women, and cucumbers can be understood as symbols of sensuality and natural impulses that are frowned upon in a society that values control and restraint. The emphasis on breathing hard in metal suits and making lots of loot suggests that success is measured by material wealth rather than personal fulfillment. Overall, the lyrics convey a message of rebellion against the pressure to conform and the dehumanizing effects of prioritizing external success over internal authenticity.