Meaning of "Apocalypse Now And Then" by Every Time I Die

The lyrics of "Apocalypse Now And Then" delve into the complex and conflicting emotions that arise from feeling controlled and manipulated. The speaker acknowledges being in a vulnerable position, unable to maintain a facade for too long. They question whether they should continue with the charade or abandon it altogether and start anew. The reference to practicing lines and feeding every child in the world highlights the lengths they are willing to go to please others, even if it means sacrificing their own desires and authenticity.

The song also explores the theme of media manipulation and the quest for attention. The line "Are we baiting the right hook to catch your attention?" suggests a deliberate and calculated effort to reel in the listener or viewer. The speaker criticizes the media's reliance on sensationalism, calling for a blackout and flooding hotlines. They imply that these tactics are mere cosmetic fixes, acting as temporary distractions from the real issues at hand. The plea to "get it together" signifies a desire for collective action and awareness.

Furthermore, the lyrics express a sense of disillusionment and disconnect. The speaker questions whether their efforts and words matter to the listener at all, if they are truly being heard or if the audience has tuned out. This frustration is intensified by the line "everywhere we go we're the local boys and we're back in town," implying a recurring cycle of being overlooked or disregarded. The repetition of the line "we've applied mascara to the radio" emphasizes the superficiality and temporary nature of the fixes being implemented in an attempt to gain attention.

Overall, "Apocalypse Now And Then" conveys a complex mix of emotions and thoughts, ranging from frustration and desperation to introspection and a call for action. It explores themes of control, manipulation, media influence, and the longing to be heard and understood. The lyrics invite the listener to reflect on their own role in society, urging them not to tune out but to engage and make a difference.