Meaning of "Knock Knock" by GZA/Genius

"Knock Knock" serves as a commentary on the state of the rap industry and the prevalence of commercial and inauthentic artists. GZA critiques the use of lies and the lack of substance in contemporary rap lyrics, calling out the greed of CEOs and the questionable flows showcased in music videos. He suggests that the verse-to-hook ratio should be condensed to prioritize impactful and meaningful lines. GZA asserts his own dominance as an MC, emphasizing his superior skills and implying that he is the one who sets the standard for authentic rap.

The use of metaphors throughout the song adds depth to the lyrics. GZA likens himself to an "obscene slang kicker" who doesn't need a parental advisory sticker, emphasizing his ability to deliver clever and provocative lyrics without resorting to explicit content. He refers to his microphone as being too hot to handle, representing his skills as being at a level that others cannot achieve or match. Additionally, he portrays his victories as highly electrical, symbolizing the power and impact of his music.

The chorus, performed by Ghostface Killah, reinforces the theme of questioning the intentions of those in the industry. The repeated phrase "Knock Knock" represents the arrival of someone or something, and Ghostface questions whether it is abstract commercial or hardcore. This implies that there is a constant struggle between genuine, authentic rap and the more commercial, mainstream approach. The repetition of the line "they don't want more" suggests that those who are knocking at the door are not interested in quality or depth but rather in superficial success and recognition.

Overall, "Knock Knock" presents a critical perspective on the rap industry and the importance of authenticity in rap lyrics. GZA encourages artists to prioritize wise words and meaningful content over commercial success. He asserts his own superiority as an MC and warns against succumbing to the greed and questionable practices prevalent in the industry.