Meaning of "Rockit" by Herbie Hancock
The minimalistic lyrics of "Rockit" by Herbie Hancock can be interpreted as a call to action and a celebration of individuality and creativity. By urging listeners to "rock it" and not "stop it," the lyrics encourage people to embrace their unique talents and passions without hesitation. The repetition of these phrases reinforces the idea that one should not hold back their artistic expression and should instead boldly showcase it to the world. The song may also allude to the transformative and energizing power of music itself, with the phrase "rock it" not just representing personal expression but also the act of engaging with music in a lively and enthusiastic manner. The simplicity of the lyrics allows the focus to be on the music itself, highlighting the importance of rhythm, groove, and self-expression in Hancock's artistic vision.
Furthermore, "Rockit" was groundbreaking in its use of electronic instruments and sampling, representing a significant shift in the musical landscape of the early 1980s. This juxtaposition of traditional jazz elements with innovative technological experimentation was reflected in the lyrics as well. The repeated phrases, devoid of specific meaning or narrative, further emphasize the futuristic and experimental nature of the song. Rather than relying on complex lyrical storytelling, Hancock channels the spirit of improvisation and exploration through his instrumental prowess, letting the music speak for itself.
The song's video, directed by Godley & Creme, also plays an integral role in shaping its overall meaning. Through a combination of innovative stop-motion animation and evocative visuals, the video further emphasizes the song's themes of individuality and creative expression. It features a robotic figure engaged in various activities, including playing vinyl records and manipulating turntables, highlighting the fusion of technology and music. The visuals enhance the song's message, showcasing the importance of embracing new forms of artistic expression and breaking free from conventional norms.
