Meaning of "Logo" by Kevin Johansen

The lyrics of "Logo" by Kevin Johansen critique the materialistic nature of modern society, where individuals are bombarded with logos and brands at every turn. The chorus repeatedly mentions the word "Logo", highlighting how everything, from food items to people's names, seems to be associated with a brand or logo. The song suggests that the pursuit of material possessions and the need to constantly consume in order to fit in have reached absurd levels, with the speaker pointing out the emptiness that comes from this endless cycle of consumerism. The references to various products, trends, and names serve to emphasize the superficiality and lack of substance in a world where image and brand recognition have become more important than individuality or genuine connections. Through its satirical tone and catchy chorus, "Logo" encourages listeners to question the value of material possessions and societal expectations, urging them to find fulfillment beyond what can be bought or branded.