Meaning of "Unit" by Regurgitator

The lyrics of "Unit" by Regurgitator can be interpreted as a commentary on consumer culture and the relentless cycle of consumption in modern society. The repetition of actions such as seeing, loving, feeding, eating, kissing, touching, and buying the unit reflects the monotonous routine of acquiring and embodying products. The phrase "I am the unit, Become the unit" could suggest a loss of individual identity and a complete assimilation into the consumerist mindset, where one's worth is defined by what they can consume or possess. This can be seen as a critique of how materialism can erode personal agency and autonomy, turning individuals into mere units in a larger system of consumption.