Meaning of "What They Want" by Russ

"What They Want" delves into Russ' experiences and perspective within the rap industry. He starts the song by asserting his presence and success in the industry, emphasizing that he was not handed his success but earned it. This sets up the central theme of the song, where Russ discusses the pressure and expectations placed upon him by the industry. He introduces two women, Lola and Catia, who represent the allure and temptations he faces as an artist. Lola is described as having an ocean-like quality, embodying both a sense of calm and intoxication, while Catia is portrayed as acting bougie but ultimately succumbing to his charm. These women serve as metaphors for the industry's seductive nature, enthralling both Russ and others. The repetition of "But she ain't the only one no" and "But they ain't the only ones, no" suggests that Russ is not only seduced by these women's personas but also aware of the larger group of people who are similarly trying to gain his attention and climb the ladder of success through him.

Throughout the song, Russ maintains a sense of self-awareness and defiance. He recognizes that many people in the industry are primarily motivated by money, signified by the repeated phrase "What they want, what they want, what they want, dollar signs." However, he asserts that he sees through this facade and is not fooled by their motives. He proudly declares, "Y'all ain't fooling me at all." Despite the pressure to conform, Russ firmly stands his ground, emphasizing that he has been in the game for nine years and is considered a DIY pioneer. He acknowledges others' attempts to get involved in his success but remains focused on his own path and refuses to compromise his artistry. This defiance is further reinforced when Russ compares himself to Kobe Bryant, referencing the basketball legend's 81-point game. He likens himself to a goalie, protecting his own interests and not allowing others to dictate his trajectory.

In the latter part of the song, Russ critiques the industry's tendency to manipulate and control artists. He questions who wants his money and identifies those he does not associate with. Russ points out that there are external forces pulling the strings and treating artists like puppets. However, he asserts his intelligence and asserts his understanding of the game. He acknowledges that the industry sees him as a commodity, but he also recognizes his own worth and resists being controlled. This defiance is underscored by his reference to his deceased grandfather ("Pop Pop"), who would disapprove of someone else becoming his boss. Russ declares that as long as he has his own agency, he will resist anyone attempting to take control.

Ultimately, "What They Want" is an anthem of defiance and self-assurance within the rap industry. Russ acknowledges the external pressures, seductions, and motivations of the industry, but he steadfastly maintains his independence and determination to remain true to himself.