Meaning of "It's On" by Slum Village

"It's On" by Slum Village talks about the challenges and intricacies of navigating through a world filled with deception, fake individuals, and personal struggles. The lyrics convey a strong sense of resilience, with the artists reflecting on the need to constantly be on guard, watch their backs, and avoid getting caught up in negative situations. The repeated message to "Keep it On" signifies the importance of staying true to oneself, not getting dragged down by external forces, and continuing to persevere no matter what. The references to fake friends, unreliable people, and the need to remain vigilant serve as a reminder of the importance of maintaining authenticity and staying true to one's values in the face of adversity. Overall, the song conveys a message of endurance, self-awareness, and determination to overcome obstacles in order to achieve success and personal growth.