Meaning of "Goldrush" by Sweatshop Union

"Goldrush" by Sweatshop Union delves deep into the detrimental effects of consumerism and the commercialization of society. The lyrics depict a narrative that starts from childhood, illustrating how individuals are conditioned from a young age to equate material possessions with success and value. The pressure to fit in and keep up with societal standards is portrayed as a dangerous cycle that leads to financial struggle and emotional emptiness. The artist reflects on personal experiences of feeling the need to conform to materialistic expectations, only to realize later in life that these possessions hold no intrinsic value. The song serves as a call to action, encouraging listeners to break free from the chains of consumerism and prioritize meaningful connections and experiences over material wealth.