Meaning of "How To Build" by Twelve Hour Turn

The lyrics of "How To Build" by Twelve Hour Turn delve into societal issues surrounding consumerism, health, and the impact of media on individuals. The singer expresses a sense of despair and frustration towards the way people are unaware of the harmful substances they consume, both physically and metaphorically. The reference to "sustenance substitutes" highlights the prevalence of artificial and unhealthy products being promoted as beneficial. The song critiques the superficiality of the media, which presents these harmful products in an appealing and photogenic way, deceiving consumers. The metaphor of the mouse trap symbolizes how individuals are trapped in a cycle of consumption that ultimately leads to emptiness and sadness. The lyrics also touch on the emotional manipulation and lack of empathy in society, emphasizing the cold, indifferent hearts of those who prioritize profit over people's well-being. Overall, the song serves as a wakeup call, urging listeners to be more discerning in their choices and to question the true intentions behind what is being sold to them.